Inside Out - Keeping Customers in the Conversation
Digital transformation does not occur within a vacuum and external customers (not to mention other stakeholders) often feel the impacts of change – be they negative or positive. In this course, we introduce the concept of using customers as the “antibodies” that can help digital transformation be more rapidly adopted and accepted within the organization.
We discuss the notion of co-creating solutions with suppliers, customers and partners, and show how leveraging this network of stakeholders can deliver faster and better digital transformation outcomes. This shared development and shared ownership also drives customer and other stakeholder loyalty.